http://gizmodo.com/5390014/internet-speeds-and-costs-around-the-world-shown-visually
Tuesday, March 2, 2010
Internet Costs and Speed Around the World [INFOGRAPHIC FROM GIZMODO]
Interesting Infographic found here:
http://gizmodo.com/5390014/internet-speeds-and-costs-around-the-world-shown-visually
http://gizmodo.com/5390014/internet-speeds-and-costs-around-the-world-shown-visually
Why selling a products benefits is easier than its features:
My first lesson in benefit-driven advertising.
I was about 13-years old at the time. In the midst of everything I was discovering about myself, I also learned the one fundamental law of all great advertising: sell benefits rather than features. This law is often overlooked in about 90% of the marketing I see even to this day.
My 5’ 1” tall mom, who was in no way, the least bit interested in cars, always drove the fastest hottest cars on the market. Thinking of what my future first hand-me-down car would be when I turned sixteen, I asked her if I would be getting her Firebird 400.
“Hey Mom, will I be getting the Firebird when I can drive?”
“No way,” she answered.
“Why? Why do you need such a cool fast car anyway?” I was pleading.
Now mind you, her primary interest in life was shopping and going to the beauty parlor. (Hey, I grew up in Penn Valley- a posh suburb of Philadelphia.) “When I get on the expressway, I don’t want a truck hitting me in the ass,” she explained.
She wasn’t buying the 400 horsepower, 400 cubic inch engine with 4-barrel carburetors, 3-speed gear automatic gear shift, or 0-60 in 5.5 seconds. She couldn’t care less. She was buying the peace-of-mind that insured that when she got on the expressway, she wouldn’t get rear-ended by anyone. She was buying the benefit. Period. Story over. In your ad, sell benefits, not features.
Oh, yeah, I got the hand-me-down Corvair.
I was about 13-years old at the time. In the midst of everything I was discovering about myself, I also learned the one fundamental law of all great advertising: sell benefits rather than features. This law is often overlooked in about 90% of the marketing I see even to this day.
My 5’ 1” tall mom, who was in no way, the least bit interested in cars, always drove the fastest hottest cars on the market. Thinking of what my future first hand-me-down car would be when I turned sixteen, I asked her if I would be getting her Firebird 400.
“Hey Mom, will I be getting the Firebird when I can drive?”
“No way,” she answered.
“Why? Why do you need such a cool fast car anyway?” I was pleading.
Now mind you, her primary interest in life was shopping and going to the beauty parlor. (Hey, I grew up in Penn Valley- a posh suburb of Philadelphia.) “When I get on the expressway, I don’t want a truck hitting me in the ass,” she explained.
She wasn’t buying the 400 horsepower, 400 cubic inch engine with 4-barrel carburetors, 3-speed gear automatic gear shift, or 0-60 in 5.5 seconds. She couldn’t care less. She was buying the peace-of-mind that insured that when she got on the expressway, she wouldn’t get rear-ended by anyone. She was buying the benefit. Period. Story over. In your ad, sell benefits, not features.
Oh, yeah, I got the hand-me-down Corvair.
Ray Ban Repeats Viral Marketing Success
Somewhat new viral video sneakily released by Ray Ban.
3592 Diggs, 600 comments. http://digg.com/people/Stupidest_Tatto_Of_All_Time_PIC
http://www.adverblog.com/archives/004158.htm
http://www.flickr.com/photos/matthewg15/sets/72157623193844296/
RayBan glasses right at the end.
Ray Ban viral video from 2007 (Guy throws glasses on his friend's face):
3592 Diggs, 600 comments. http://digg.com/people/Stupidest_Tatto_Of_All_Time_PIC
http://www.adverblog.com/archives/004158.htm
http://www.flickr.com/photos/matthewg15/sets/72157623193844296/
RayBan glasses right at the end.
Ray Ban viral video from 2007 (Guy throws glasses on his friend's face):
Compare China Cable Commercials to Comcast :: Quwicky
This is kind of old, but really an incredible animation! check it out.
China Cable Television:
Compared to USA.
Comcast Commercial:
China Cable Television:
CCTV Ink from Troublemakers.tv on Vimeo.
Compared to USA.
Comcast Commercial:
Social Media Marketing Not Like Placing Dominos
Before jumping into the new Social Media Marketing craze, I’m sure you want to learn a little bit about the process. Obviously you are doing your homework right now or you wouldn’t be reading this article, so you are on the right path.
One of the biggest mistakes I’ve made while trying to coordinate a web advertising promotion is to line up all of my dominoes nicely in a row before kicking off the campaign. These metaphorical dominoes are all of the different social websites you will use to spread your content. Trying to get them all nicely in a circle, around a corner, up steps, won’t actually matter when you push over the first one. You will find that all of your dominoes fall over nicely, but because no one knows they are set up, no one will see them fall.
Set up all your accounts in whatever order you can, doing the best you can at the time, attracting the attention of readers who care. Start tweeting, or posting videos, in whatever order you can make that happen.
Traffic will flow from one ‘domino’ to the next but, unlike real dominos, they can fall over and over again without resetting them. You can start the chain reaction from any point in the line, getting the same pretty show no matter where the user starts.
Don’t spend hours making your Twitter background look pretty before acquiring followers. You are setting up these channels to start a conversation with the people who care about what you’re doing. The die-hard fans actively seeking out the information you share, aren’t going to care about how pretty your sites look.
This isn’t advertising or marketing as previously defined, Don’t worry about showing off your design skills right away, start the conversation. Afterwards make sure you go back and make everything look nice, because, in the end, this is the face of your company on the internet.
One of the biggest mistakes I’ve made while trying to coordinate a web advertising promotion is to line up all of my dominoes nicely in a row before kicking off the campaign. These metaphorical dominoes are all of the different social websites you will use to spread your content. Trying to get them all nicely in a circle, around a corner, up steps, won’t actually matter when you push over the first one. You will find that all of your dominoes fall over nicely, but because no one knows they are set up, no one will see them fall.
Set up all your accounts in whatever order you can, doing the best you can at the time, attracting the attention of readers who care. Start tweeting, or posting videos, in whatever order you can make that happen.
Traffic will flow from one ‘domino’ to the next but, unlike real dominos, they can fall over and over again without resetting them. You can start the chain reaction from any point in the line, getting the same pretty show no matter where the user starts.
Don’t spend hours making your Twitter background look pretty before acquiring followers. You are setting up these channels to start a conversation with the people who care about what you’re doing. The die-hard fans actively seeking out the information you share, aren’t going to care about how pretty your sites look.
This isn’t advertising or marketing as previously defined, Don’t worry about showing off your design skills right away, start the conversation. Afterwards make sure you go back and make everything look nice, because, in the end, this is the face of your company on the internet.
Google’s Superbowl ad, a step in a new direction?
Google's ad during the Superbowl was the first major ad they've ever run (one exception was during the launch of their Chrome browser).
(Google Ad here: http://www.youtube.com/watch?v=nnsSUqgkDwU)
This could be a departure from their previous marketing strategy. Previously they spent no money advertising their engine because it was so ubiquitous with search. A market share of 70% is hard to improve upon even when spending many millions of dollars.
At first, this advertisement seems to be marketing their search service. What I think the true goal of this commercial is to begin linking the Google brand with the amazing search experience everyone loves. What I mean is, Google has recently been making a push towards selling products and services which (seemingly) have nothing to do with search. Rather than attempting to market each individual service, I feel that they are improving the Google brand. Search provides the best experience for the user and therefore has the best chance of linking good with Google.
They will use this brand power to sell us cell phones (Nexus One), new web applications (Wave, Buzz), operating systems (Chrome, Chrome OS), etc. and subsequently increase traffic to their big money maker, search.
Creative Store Front Merges Digital with Reality :: Quwicky
Quwicky’s – Wicky’s Quick Web Anecdotes
“Maison Hermès Window Display by Tokujin Yoshioka
The Maison Hermès window display in Tokyo has been restructured by the Japanese designer Tokujin Yoshioka.
The Maison Hermes Tokyo store front uses timed videos of a woman blowing and hidden fans to highlight one of Hermes’s most iconic accessories, their silk scarves.”
Embedding Disabled by Request!
View here: http://www.youtube.com/watch?v=gyNHJQzn3pw
Why selling a products benefits is easier than its features:
My first lesson in benefit-driven advertising.
I was about 13-years old at the time. In the midst of everything I was discovering about myself, I also learned the one fundamental law of all great advertising: sell benefits rather than features. This law is often overlooked in about 90% of the marketing I see even to this day.
My 5’ 1” tall mom, who was in no way, the least bit interested in cars, always drove the fastest hottest cars on the market. Thinking of what my future first hand-me-down car would be when I turned sixteen, I asked her if I would be getting her Firebird 400.
“Hey Mom, will I be getting the Firebird when I can drive?”
“No way,” she answered.
“Why? Why do you need such a cool fast car anyway?” I was pleading.
Now mind you, her primary interest in life was shopping and going to the beauty parlor. (Hey, I grew up in Penn Valley- a posh suburb of Philadelphia.) “When I get on the expressway, I don’t want a truck hitting me in the ass,” she explained.
She wasn’t buying the 400 horsepower, 400 cubic inch engine with 4-barrel carburetors, 3-speed gear automatic gear shift, or 0-60 in 5.5 seconds. She couldn’t care less. She was buying the peace-of-mind that insured that when she got on the expressway, she wouldn’t get rear-ended by anyone. She was buying the benefit. Period. Story over. In your ad, sell benefits, not features.
Oh, yeah, I got the hand-me-down Corvair.
I was about 13-years old at the time. In the midst of everything I was discovering about myself, I also learned the one fundamental law of all great advertising: sell benefits rather than features. This law is often overlooked in about 90% of the marketing I see even to this day.
My 5’ 1” tall mom, who was in no way, the least bit interested in cars, always drove the fastest hottest cars on the market. Thinking of what my future first hand-me-down car would be when I turned sixteen, I asked her if I would be getting her Firebird 400.
“Hey Mom, will I be getting the Firebird when I can drive?”
“No way,” she answered.
“Why? Why do you need such a cool fast car anyway?” I was pleading.
Now mind you, her primary interest in life was shopping and going to the beauty parlor. (Hey, I grew up in Penn Valley- a posh suburb of Philadelphia.) “When I get on the expressway, I don’t want a truck hitting me in the ass,” she explained.
She wasn’t buying the 400 horsepower, 400 cubic inch engine with 4-barrel carburetors, 3-speed gear automatic gear shift, or 0-60 in 5.5 seconds. She couldn’t care less. She was buying the peace-of-mind that insured that when she got on the expressway, she wouldn’t get rear-ended by anyone. She was buying the benefit. Period. Story over. In your ad, sell benefits, not features.
Oh, yeah, I got the hand-me-down Corvair.
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