Social Media Marketing Not Like Placing Dominos

Before jumping into the new Social Media Marketing craze, I’m sure you want to learn a little bit about the process. Obviously you are doing your homework right now or you wouldn’t be reading this article, so you are on the right path.

One of the biggest mistakes I’ve made while trying to coordinate a web advertising promotion is to line up all of my dominoes nicely in a row before kicking off the campaign. These metaphorical dominoes are all of the different social websites you will use to spread your content. Trying to get them all nicely in a circle, around a corner, up steps, won’t actually matter when you push over the first one. You will find that all of your dominoes fall over nicely, but because no one knows they are set up, no one will see them fall.

Set up all your accounts in whatever order you can, doing the best you can at the time, attracting the attention of readers who care. Start tweeting, or posting videos, in whatever order you can make that happen.

Traffic will flow from one ‘domino’ to the next but, unlike real dominos, they can fall over and over again without resetting them. You can start the chain reaction from any point in the line, getting the same pretty show no matter where the user starts.

Don’t spend hours making your Twitter background look pretty before acquiring followers. You are setting up these channels to start a conversation with the people who care about what you’re doing. The die-hard fans actively seeking out the information you share, aren’t going to care about how pretty your sites look.

This isn’t advertising or marketing as previously defined, Don’t worry about showing off your design skills right away, start the conversation. Afterwards make sure you go back and make everything look nice, because, in the end, this is the face of your company on the internet.